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Getting Started
Data Security
PIN Measures
PIN Markets
Testimonials



Dealer Solutions
Industry Solutions
OEM Solutions

PIN collects extensive data on each sales transaction including pricing, cost, profit, financing, leasing, trade-in, and general customer information.  Over 250 different elements are captured, enabling PIN products to offer a unique picture of what is happening in the marketplace.

Here are just some of the measures that are available in PIN tools and products:

Pricing / Cost Measures
• Vehicle Price
• Vehicle Cost
• Customer Cash Rebate / Penetration
• Service Contract Premium / Penetration
• Insurance Premium / Penetration

Profit Measures
• Vehicle Gross
• Vehicle Profit Margin
• Days To Turn
• Finance Reserve
• Service Contract / Insurance Income

Financing / Leasing Measures
• Buy Rate
• APR/IRR
• Monthly Payment
• Amount Financed / Net Cap
• Lease Residual

Trade-in Measures
• Trade-in ACV
• Trade in Amount
• Trade-in Equity
• Trade-in Odometer
• Same Manufacturer / Nameplate

General Customer Measures
• Customer Age
• Customer Age Range Percent
• Customer Gender



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